Email Marketing
Flows, broadcasts and list-building with the tools agencies bill thousands of rupees for, the channel with the highest ROI in digital marketing.
What you'll learn
- Choose between Klaviyo, Brevo, Mailchimp for the right use case
- Build a welcome flow, abandoned-cart flow and post-purchase flow
- Write broadcasts that get 30%+ open rates
- Segment a list properly (behavioural, not demographic)
- Set up DKIM, SPF, DMARC for deliverability
- Build forms and lead magnets that grow lists fast
- A/B test subject lines and send times
- Report email ROI to a client convincingly
4-week curriculum
Platform & list
Klaviyo/Brevo setup, list hygiene, deliverability, segmentation.
Flows
Welcome, abandoned cart, browse abandonment, post-purchase, win-back.
Broadcasts
Campaign calendar, copy frameworks, subject lines, A/B testing.
Scale & report
Deliverability fixes, advanced segmentation, ROI dashboards, retainer pricing.
Tools you'll master
Who this is for
Klaviyo retainers are the easiest monthly revenue in e-commerce
Own your audience instead of renting it from Meta
The most reliable channel for nurturing long-cycle deals
FAQ
No. Modern email builders are visual. We touch HTML only for advanced cases.
Klaviyo for e-commerce, Brevo for everyone else and a lower price. We teach both.
Yes. This course is included in the Foundation tier (any 3 mini courses for Rs 2,500/mo) and forms part of the Professional Diploma curriculum. See Programs.
Live cohort sessions twice a week, recorded for replay. Practice work between sessions, reviewed by a senior consultant.
New batches start monthly. See the batch calendar for dates.
Why this matters
The skill behind real demand.
What businesses use it for
Companies use email marketing to find customers, grow revenue and stay ahead of competitors. It is a line item they budget for every month.
Why companies hire for it
This work directly affects revenue, so businesses would rather pay a skilled specialist than guess. Skilled people are genuinely hard to find, which keeps demand and pay high.
How freelancers earn from it
You can sell this skill to clients anywhere in the world, on Upwork, Fiverr or directly, and stack multiple retainers into a full income from home.
How entrepreneurs grow with it
If you run your own business, this skill lets you grow it yourself instead of paying an agency, and gives you control over your most important growth lever.
Career path
Where this skill takes you.
What is this skill?
Building email and automation flows that turn subscribers into repeat customers and recover lost sales.
Why it's valuable
Email is the highest-ROI channel in marketing. Specialists who can build flows are in constant demand.
Typical career progression
Beginner roles start on the left. With experience and a strong portfolio you move right, into senior, consulting or ownership roles.
Work for yourself
Build Klaviyo and automation flows for e-commerce clients.
Work in a team
Own retention and lifecycle marketing at an agency.
Build your own
Increase repeat sales from your own customer list.
Earning opportunity
Local (Pakistan)
Rs 30,000 to 110,000 per month as a specialist.
International
$300 to $1,500+ per month per retainer client.
These are realistic, observed ranges, not guarantees. What you actually earn depends on your effort, niche, consistency and reputation.
How you'll learn
Your learning journey.
A clear, structured path from your first lesson to a real career conversation. Here is exactly how it works.
Pre-recorded learning materials
Structured lessons, guides, templates and practical exercises you can work through any time.
Weekend live sessions
Live, instructor-led classes every weekend with a working Yeilp consultant.
Session recordings
Miss a class? Every live session is recorded so you can catch up whenever you need.
Assignments & practical tasks
Real-world implementation tasks, not busywork, so you learn by actually doing.
Quizzes & assessments
Knowledge checks and practical evaluations that confirm you can do the work.
Certification & digital badge
Pass, and you earn a certificate plus a publicly verifiable badge URL you can share.
Internship opportunities
Premium & Fellowship members earn internship placements. Alongside them, top-performing students may be invited to internship and project-based learning experiences.
Career guidance
Resume reviews, portfolio guidance, interview preparation and one-on-one career mentoring.
The bigger picture
This course is step one of a career.
We don't sell certificates. We sell the path from learning to earning, and this course is where it begins.
Internship pathway is included with Premium & Fellowship memberships. See the full student journey →
Why trust LNS
Built on proof, not promises.
Industry tools, hands-on
You train on the exact tools professionals bill with, not theory. Every tool you'll touch is listed above.
Real project exposure
You build actual campaigns and assets for your portfolio, the kind of work clients and employers want to see.
Taught by practitioners
Your instructors are working Yeilp Inc. consultants who run this exact work for paying clients right now.
Verifiable certificates
Every certificate carries a serial and QR you can check at lnsinstitute.com/verify. Real, not decorative.
Practical methodology
Learn, build, get assessed, get feedback. You leave able to do the work, not just describe it.
Honest by policy
No fake income screenshots, no guaranteed jobs, no paid testimonials. Read The LNS Standard.