Resources
The library, free.
Blueprints, roadmaps, guides, templates and case studies, the things competitors charge for. Use them, build on them, and apply when you're ready for the full curriculum.
Blueprints
Step-by-step playbooks.
The 60-Day Freelance Launch Blueprint
From blank profile to first paid order in eight weeks. The exact sequence we teach Pakistani students.
Meta Ads Campaign-Launch Checklist
43 things to check before you press 'Publish' on any Meta campaign.
The Shopify Store-Launch Blueprint
Every setting, app and decision for a launch-ready Shopify store in 14 days.
Roadmaps
Career progression maps.
Digital Marketing Career Roadmap
Junior to Senior to Specialist, the realistic Pakistan-to-international path.
Freelancer-to-Agency Roadmap
From solo Upwork seller to a 3-person consulting business in 12 months.
E-commerce Launch Roadmap (Shopify-first)
The decisions, in order, that take you from product idea to first 100 orders.
Guides
Long-form how-to articles.
Upwork Profile Optimisation for Pakistanis (2026)
What's changed in 2026 and how to rebuild a profile that gets invited.
Getting Paid from International Clients (PK)
Payoneer, Wise, Stripe, JS Pay, the current options for receiving USD in Pakistan.
Meta Pixel Setup Without a Developer
GTM, Shopify, WordPress, custom, pixel + Conversions API done right.
Templates
Briefs, proposals, contracts.
Client Proposal Template
The one-page proposal that's closed Rs 1 crore+ of work for Yeilp.
Campaign Brief Template
The brief format we use at Yeilp before launching any paid media campaign.
30-Day Social Media Calendar
A month of content slots, pre-categorised by pillar and platform.
Case Studies
Real campaigns from Yeilp.
How a Pakistan D2C brand 3x'd revenue in 4 months
Meta + Klaviyo + landing page audit, the playbook, the numbers, the mistakes.
Cutting CAC by 47% for a regional SaaS
Why we paused Meta, doubled down on LinkedIn, and what that did to pipeline.
Reference
The glossary.
A constantly-updated A–Z of marketing terms, written plainly, with Pakistan-context examples.