Google Ads Essentials
Search, display and shopping campaigns, from first conversion to confident weekly optimisation. The fastest channel to demonstrate ROI to a paying client.
What you'll learn
- Set up Google Ads + GA4 + Tag Manager correctly
- Build keyword lists that match buyer intent, not impressions
- Write search ads with high CTR and low CPC
- Structure campaigns by intent, not by product
- Run shopping campaigns for e-commerce stores
- Add conversion tracking that actually fires
- Diagnose Quality Score and fix what's killing it
- Build a weekly optimisation routine you can stick to
4-week curriculum
Search ads
Account structure, keyword research, match types, ad copy formulas, extensions.
Tracking
GA4, Google Tag Manager, conversion actions, attribution, audiences.
Performance Max & shopping
When to use PMax, when not to, Merchant Center for Shopify/WooCommerce.
Optimisation
Search terms report, negative keywords, bidding strategies, scaling and client reports.
Tools you'll master
Who this is for
Add Google Ads to your service menu (often higher retainers than Meta)
Stop relying on Meta alone; capture intent traffic
Drive qualified leads that Meta can't reach
FAQ
Yes. Intent-based search remains the highest-converting channel for service businesses, and we cover how to position around AI Overviews.
Yes, and importantly, when not to use it.
Yes. This course is included in the Foundation tier (any 3 mini courses for Rs 2,500/mo) and forms part of the Professional Diploma curriculum. See Programs.
Live cohort sessions twice a week, recorded for replay. Practice work between sessions, reviewed by a senior consultant.
New batches start monthly. See the batch calendar for dates.
Why this matters
The skill behind real demand.
What businesses use it for
Companies use paid advertising to find customers, grow revenue and stay ahead of competitors. It is a line item they budget for every month.
Why companies hire for it
This work directly affects revenue, so businesses would rather pay a skilled specialist than guess. Skilled people are genuinely hard to find, which keeps demand and pay high.
How freelancers earn from it
You can sell this skill to clients anywhere in the world, on Upwork, Fiverr or directly, and stack multiple retainers into a full income from home.
How entrepreneurs grow with it
If you run your own business, this skill lets you grow it yourself instead of paying an agency, and gives you control over your most important growth lever.
Career path
Where this skill takes you.
What is this skill?
Running search, display and shopping campaigns on Google so a business appears exactly when customers are looking to buy.
Why it's valuable
Search intent is the highest-converting traffic there is. Companies pay well for people who can manage Google Ads budgets without wasting them.
Typical career progression
Beginner roles start on the left. With experience and a strong portfolio you move right, into senior, consulting or ownership roles.
Work for yourself
Manage Google Ads for service businesses, clinics, e-commerce and B2B clients.
Work in a team
Lead paid search at an agency or run a specialist Google Ads studio.
Build your own
Drive qualified buyers to your own business on demand.
Earning opportunity
Local (Pakistan)
Rs 30,000 to 110,000 per month as a specialist.
International
$300 to $1,200+ per month per retainer client.
These are realistic, observed ranges, not guarantees. What you actually earn depends on your effort, niche, consistency and reputation.
How you'll learn
Your learning journey.
A clear, structured path from your first lesson to a real career conversation. Here is exactly how it works.
Pre-recorded learning materials
Structured lessons, guides, templates and practical exercises you can work through any time.
Weekend live sessions
Live, instructor-led classes every weekend with a working Yeilp consultant.
Session recordings
Miss a class? Every live session is recorded so you can catch up whenever you need.
Assignments & practical tasks
Real-world implementation tasks, not busywork, so you learn by actually doing.
Quizzes & assessments
Knowledge checks and practical evaluations that confirm you can do the work.
Certification & digital badge
Pass, and you earn a certificate plus a publicly verifiable badge URL you can share.
Internship opportunities
Premium & Fellowship members earn internship placements. Alongside them, top-performing students may be invited to internship and project-based learning experiences.
Career guidance
Resume reviews, portfolio guidance, interview preparation and one-on-one career mentoring.
The bigger picture
This course is step one of a career.
We don't sell certificates. We sell the path from learning to earning, and this course is where it begins.
Internship pathway is included with Premium & Fellowship memberships. See the full student journey →
Why trust LNS
Built on proof, not promises.
Industry tools, hands-on
You train on the exact tools professionals bill with, not theory. Every tool you'll touch is listed above.
Real project exposure
You build actual campaigns and assets for your portfolio, the kind of work clients and employers want to see.
Taught by practitioners
Your instructors are working Yeilp Inc. consultants who run this exact work for paying clients right now.
Verifiable certificates
Every certificate carries a serial and QR you can check at lnsinstitute.com/verify. Real, not decorative.
Practical methodology
Learn, build, get assessed, get feedback. You leave able to do the work, not just describe it.
Honest by policy
No fake income screenshots, no guaranteed jobs, no paid testimonials. Read The LNS Standard.