LinkedIn Ads
B2B targeting, lead-gen forms and offers built for high-ticket clients, the channel that justifies its CPC when one closed deal pays for the year.
What you'll learn
- Set up Campaign Manager and Insight Tag
- Target by job title, company size, industry, properly
- Build LinkedIn lead-gen forms that convert
- Write copy in the LinkedIn voice (without sounding like a brochure)
- Choose between Sponsored Content, Message Ads and Lead Forms
- Build retargeting flows from website visits
- Calculate B2B unit economics so you know when to scale
- Run account-based ads for named accounts
4-week curriculum
LinkedIn fundamentals
Campaign Manager, Insight Tag, audience builder.
Targeting & offers
Job-based targeting, intent signals, high-ticket lead magnets.
Formats & copy
Sponsored Content vs Lead Forms vs InMail, copy patterns that work.
Measure & scale
CAC math, attribution, weekly optimisation routine, client reporting.
Tools you'll master
Who this is for
Pitch high-ticket offers to international markets
Reach decision-makers without third-party data
Build a pipeline that doesn't depend on cold DMs
FAQ
Per-click yes, per-customer often the cheapest if you sell to businesses with deal sizes above ~$1,000.
Helpful but not required for the course.
Yes. This course is included in the Foundation tier (any 3 mini courses for Rs 2,500/mo) and forms part of the Professional Diploma curriculum. See Programs.
Live cohort sessions twice a week, recorded for replay. Practice work between sessions, reviewed by a senior consultant.
New batches start monthly. See the batch calendar for dates.
Why this matters
The skill behind real demand.
What businesses use it for
Companies use paid advertising to find customers, grow revenue and stay ahead of competitors. It is a line item they budget for every month.
Why companies hire for it
This work directly affects revenue, so businesses would rather pay a skilled specialist than guess. Skilled people are genuinely hard to find, which keeps demand and pay high.
How freelancers earn from it
You can sell this skill to clients anywhere in the world, on Upwork, Fiverr or directly, and stack multiple retainers into a full income from home.
How entrepreneurs grow with it
If you run your own business, this skill lets you grow it yourself instead of paying an agency, and gives you control over your most important growth lever.
Career path
Where this skill takes you.
What is this skill?
Running B2B advertising on LinkedIn to reach decision-makers and generate high-value business leads.
Why it's valuable
B2B leads are worth a lot, so B2B advertising skills are rare and well paid.
Typical career progression
Beginner roles start on the left. With experience and a strong portfolio you move right, into senior, consulting or ownership roles.
Work for yourself
Generate leads for agencies, SaaS companies and consultants.
Work in a team
Own the B2B paid channel at an agency.
Build your own
Fill your own pipeline with qualified business clients.
Earning opportunity
Local (Pakistan)
Rs 35,000 to 120,000 per month as a specialist.
International
$400 to $1,800+ per month per client (B2B pays a premium).
These are realistic, observed ranges, not guarantees. What you actually earn depends on your effort, niche, consistency and reputation.
How you'll learn
Your learning journey.
A clear, structured path from your first lesson to a real career conversation. Here is exactly how it works.
Pre-recorded learning materials
Structured lessons, guides, templates and practical exercises you can work through any time.
Weekend live sessions
Live, instructor-led classes every weekend with a working Yeilp consultant.
Session recordings
Miss a class? Every live session is recorded so you can catch up whenever you need.
Assignments & practical tasks
Real-world implementation tasks, not busywork, so you learn by actually doing.
Quizzes & assessments
Knowledge checks and practical evaluations that confirm you can do the work.
Certification & digital badge
Pass, and you earn a certificate plus a publicly verifiable badge URL you can share.
Internship opportunities
Premium & Fellowship members earn internship placements. Alongside them, top-performing students may be invited to internship and project-based learning experiences.
Career guidance
Resume reviews, portfolio guidance, interview preparation and one-on-one career mentoring.
The bigger picture
This course is step one of a career.
We don't sell certificates. We sell the path from learning to earning, and this course is where it begins.
Internship pathway is included with Premium & Fellowship memberships. See the full student journey →
Why trust LNS
Built on proof, not promises.
Industry tools, hands-on
You train on the exact tools professionals bill with, not theory. Every tool you'll touch is listed above.
Real project exposure
You build actual campaigns and assets for your portfolio, the kind of work clients and employers want to see.
Taught by practitioners
Your instructors are working Yeilp Inc. consultants who run this exact work for paying clients right now.
Verifiable certificates
Every certificate carries a serial and QR you can check at lnsinstitute.com/verify. Real, not decorative.
Practical methodology
Learn, build, get assessed, get feedback. You leave able to do the work, not just describe it.
Honest by policy
No fake income screenshots, no guaranteed jobs, no paid testimonials. Read The LNS Standard.